COMPANY | Privacy Policy

Privacy Policy

1. Data Controller

The responsible party (controller) for data processing on this website is:

Transversal Plan GmbH
 Dostgasse 9
 1140 Vienna, Austria
 Email: contact@traffmetrix.com
 Phone: +43 664 396 11 96

2. What Data We Collect

When you visit this website, we may collect:
  • Technical data such as IP address, browser type, operating system, and access times (via server logs and analytics tools).
  • Usage data such as visited pages, time spent, and navigation patterns.
  • Contact data if you send us an email or use a contact form (name, email address, phone number, and the content of your request).

We do not collect special categories of personal data (e.g., sensitive or health-related data).

3. How We Use Personal Data

We use personal data for the following purposes:
  • To ensure the proper functioning and security of the website.
  • To analyze traffic and improve content and services.
  • To respond to your inquiries and communicate with you.
  • To comply with legal obligations.
  • To deliver advertising and measure campaign effectiveness (if consented).

4. Legal Basis

We process personal data based on:
  • Art. 6(1)(a) GDPR – your consent (e.g., for analytics or marketing cookies).
  • Art. 6(1)(b) GDPR – performance of a contract or pre-contractual measures.
  • Art. 6(1)(c) GDPR – legal obligations.
  • Art. 6(1)(f) GDPR – our legitimate interests in ensuring a secure, functional, and user-friendly website.

5. Contact Form

If you use our contact form, the data you enter (such as name, email address, company, phone number, and the content of your message) will be processed to respond to your inquiry.

  • Purpose: responding to inquiries, providing information about our services, preparing contracts.
  • Legal basis: Art. 6(1)(b) GDPR (pre-contractual or contractual measures) and Art. 6(1)(f) GDPR (legitimate interest in efficient communication).
  • Retention: inquiries are stored as long as necessary to process your request and in line with statutory retention obligations (e.g., up to 7 years under Austrian commercial law).
Your data will not be passed on to third parties without your consent, unless required by law.

6. Cookies and Consent Management

We use Borlabs Cookie as a Consent Management Platform (CMP). When you visit the website, Borlabs stores your selected preferences in a technically necessary cookie. You can adjust or withdraw your consent at any time via the banner.

Only after your consent are additional cookies or scripts (e.g., Google Analytics 4, Google Ads) activated.

7. Google Tag Manager (GTM)

We use Google Tag Manager provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. GTM does not collect personal data itself. It enables us to manage and trigger other scripts, such as analytics or marketing tags, which may collect data.

8. Google Analytics 4 (GA4)

This website uses Google Analytics 4 to analyze visitor behavior. Provider: Google Ireland Limited.

  • Data collected: anonymized IP addresses, device information, browser type, referrer, interactions on the site.
  • IP anonymization: enabled by default in GA4.
  • Legal basis: Consent under Art. 6(1)(a) GDPR.
  • Retention: GA4 data is typically stored for 14 months (as configured in our account).

You can revoke your consent at any time via the Borlabs Cookie banner or use Google’s opt-out browser add-on: https://tools.google.com/dlpage/gaoptout

9. Google Ads

We use Google Ads for advertising and conversion tracking. If you consent, Google Ads sets cookies that allow us to measure which ads you click, whether you reach our site via an ad, and whether conversions (e.g., form submissions) occur.

Provider: Google Ireland Limited.
 Legal basis: Consent (Art. 6(1)(a) GDPR).

10. Data Sharing

We do not sell or rent your data. We may share data with:

  • Service providers (e.g., hosting providers, analytics services) who process data on our behalf.
  • Google Ireland Limited (for GA4, Ads, GTM).
  • Public authorities where required by law.

Google may also process data in the United States. Standard Contractual Clauses (SCCs) are applied to ensure GDPR-compliant data transfers.

All processors are contractually obliged to handle your data securely and in compliance with GDPR.

11. Data Retention

We only keep personal data as long as necessary to fulfill the stated purposes or legal retention obligations.

  • Server logs: generally retained for 30–60 days.
  • GA4 data: retained for up to 14 months.
  • Consent records (Borlabs): stored until you delete cookies or withdraw consent.
  • Contact form submissions: retained as long as necessary for processing and in line with statutory obligations.

12. Your Rights

You have the following rights under GDPR:
  • Right of access (Art. 15 GDPR)
  • Right to rectification (Art. 16 GDPR)
  • Right to erasure (Art. 17 GDPR)
  • Right to restriction of processing (Art. 18 GDPR)
  • Right to data portability (Art. 20 GDPR)
  • Right to object (Art. 21 GDPR)
  • Right to withdraw consent at any time (Art. 7 GDPR)

To exercise these rights, please contact us at contact@traffmetrix.com.

You also have the right to lodge a complaint with the Austrian Data Protection Authority (DSB) or another competent supervisory authority.

13. Data Security

We use appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or disclosure.

14. External Links

This website contains links to third-party websites. We are not responsible for the content or data protection practices of those websites.

15. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. The current version will always be available on this page.

Last updated: 16 September 2025