SERVICES | ANALYTICS | Event & Conversion Tracking

Event & Conversion Tracking

We Track and
Measure

Better insights start with accurate tracking. We ensure every click, form, and conversion is measured where it matters.

 

  • Custom Events : Scroll depth, downloads, clicks, video plays, and more.
  • Form and Lead Tracking : Submission tracking across native forms and third-party integrations.
  • E-commerce Tracking : Product views, add-to-cart, checkout steps, purchases.
  • Cross-Platform Conversions : Google Ads, Meta, LinkedIn, and CRM integrations.
  • Offline Conversion Import : Integration of CRM or sales data for full attribution.

Event Tracking Support

Accurate tracking is not just a technical task it is the key to making confident marketing and product decisions.

Full Lifecycle Implementation

We do not just add tracking codes. We design a full measurement framework so you can understand the impact of every action.

Pre-Tracking Setup

We start by understanding your customer journey and how it translates into measurable events.

  • Audit of existing events and conversion definitions.
  • Mapping of user journeys to measurable touchpoints.
  • KPI alignment across marketing and product teams.

During Setup

We ensure events fire exactly when and where they should with no missing data or double counts.
  • Implementation of events in GA4, GTM, and ad platforms.
  • Debugging and QA to ensure correct firing and parameter values.
  • Cross-domain and subdomain tracking alignment.
  • Integration with consent platforms to ensure compliance.

Post-Setup

Tracking should evolve with your business. We keep it healthy and future-ready.
  • Ongoing validation and troubleshooting.
  • Addition of new events as business needs evolve.
  • Reporting templates for clear visibility.
  • Continuous monitoring to prevent tracking breaks after site updates.

Speak the Search Engine’s Language

Event and conversion tracking ensures that every important user interaction on your website or app is captured and measured correctly. From form submissions and video plays to e-commerce purchases and B2B lead conversions, each action is turned into reliable data you can use. By integrating events with analytics and advertising platforms, results are attributed accurately across channels. This makes it possible to understand what drives performance, optimize budgets, and base decisions on verified data rather than assumptions.

Why work with us

We make sure your data tells the full story so you can make better decisions.

  • Experience with complex multi-platform tracking setups.
  • Precise attribution for better ROI decisions.
  • Fully documented tracking setups for internal handover.
  • Expertise in B2B, e-commerce, and SaaS event frameworks.
  • Strong focus on compliance and data governance.

Event & Conversion Tracking (FAQ)

Find clear answers to frequently asked questions about event tracking, enhanced e-commerce, offline conversions, and cross-channel integrations.

Can you integrate events into both GA4 and ad platforms?

Yes. We ensure that all key events are tracked in GA4 and properly shared with ad platforms such as Google Ads, Meta Ads, and LinkedIn Ads. This allows for accurate attribution, better campaign optimization, and more reliable ROI reporting.

Do you set up enhanced e-commerce tracking?

Yes. We implement enhanced e-commerce tracking in GA4, covering everything from product impressions and add-to-cart actions to checkout steps and completed purchases. We also validate data accuracy so reports match your actual sales.

How do you test if events are working?

We use a combination of tools such as GA4 DebugView, GTM Preview Mode, browser developer tools, and network request inspections. Each event is tested under different scenarios to confirm it fires correctly, passes the right parameters, and appears in reports as expected.

Can you track offline conversions?

Absolutely. We can connect your CRM, sales platform, or lead management system to import offline conversions into GA4 and ad platforms. This allows you to measure the full impact of marketing efforts, even when the final conversion happens away from the website.

How often should events be reviewed or updated?
We recommend a review at least every six to twelve months, or whenever you make significant website, campaign, or platform changes. Regular audits help prevent data gaps, remove outdated events, and keep tracking aligned with your business priorities.

Get Clear on What is Working.

If you do not know which actions lead to results you cannot optimize for growth. Let’s change that. 

 
Let's Talk

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