CONSENT | consent mode

Consent Mode Integration

We Configure and Test

Consent Mode integration needs both technical accuracy and a clear data strategy. We make sure both are covered.
  • Platform Setup: Enabling Consent Mode v2 in Google Tag Manager or directly in your site code.
  • Consent Signal Setup: Ensuring your CMP sends the correct consent values to Google Consent Mode parameters.
  • Server-Side Support: Integrating Consent Mode with server-side tagging if applicable.
  • Tag Adjustments: Updating Google Ads, GA4, and Floodlight tags to respect consent settings.
  • Fallback Handling: Ensuring non-consented traffic is still tracked in an aggregated way.

Consent Mode can be integrated with your existing consent banner and tracking setup. Tags only fire once consent is given, while Google provides aggregated and modeled insights when users decline cookies.

By linking the CMP with analytics and advertising tools, each tag follows the user’s choice. This way, privacy is protected and reporting remains useful without relying on personal data.

Compliance and Performance Balance

With the right configuration, Consent Mode helps you stay compliant without losing key insights.
  • Preserve measurement capabilities for non-consented users.
  • Improve Google Ads conversion modeling with accurate consent signals.
  • Ensure all regions and languages are covered in the consent mapping.
  • Validate implementation across devices and browsers.

Why work with us

  • Proven track record with Consent Mode v2 implementations.
  • Expertise in linking CMPs with marketing and analytics platforms.
  • Strong understanding of privacy laws and analytics data modeling.
  • Technical precision with a focus on measurable results.

(FAQ) Consent Mode Integration

Here we answer the most important questions about Consent Mode v2 and how we make it work with your CMP and analytics setup.

 
What is the main benefit of Consent Mode?
Consent Mode allows you to continue collecting aggregated, privacy-safe data from users who decline cookies. This helps you maintain accurate measurement and improve ad platform modeling without violating user preferences or legal requirements.
Can Consent Mode improve conversion tracking in Google Ads?

Yes. When integrated correctly, Consent Mode sends consent signals to Google Ads, enabling enhanced conversion modeling. This helps fill in the gaps for conversions that would otherwise be untracked due to a lack of consent.

How do you connect our CMP to Consent Mode?
We map your CMP’s consent categories to Consent Mode parameters like ad_storage and analytics_storage. This ensures each user’s choices are correctly communicated to all connected tags, both in GTM and directly on-site.
Will Consent Mode work with server-side tagging?

Yes. Consent Mode can be implemented in server-side GTM setups. We ensure consent signals are respected in the server environment so tracking remains compliant even when tags run on your own infrastructure.

How do you test if Consent Mode is working correctly?
We verify the integration using GTM Preview Mode, browser developer tools, and Google’s Consent Mode testing utilities. We also test across devices and browsers to confirm that tags behave correctly under different consent scenarios.

Maximize insights without breaking compliance!

With proper Consent Mode integration, you can protect user privacy and still get the data you need to grow.

 
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