Indexing & Crawl Optimization
Improve Discoverability with Indexing and Crawl Optimization
Indexing and Crawl Optimization is essential because even the best content fails if it’s not indexed. We help B2B sites identify and fix crawl inefficiencies, indexation gaps, and structural SEO problems that block growth. From JS rendering to sitemap strategy, we ensure your site architecture aligns with how search engines really crawl and rank today.
Crawl & Index Analysis: What We Check
Our crawling and indexing audits reveal exactly how search engines navigate, interpret, and store your content. We identify technical barriers, missed opportunities, and hidden blockers that prevent your pages from being discovered and ranked. The result: a clear, actionable plan that your developers can implement without guesswork.
What we cover
- Crawl path mapping via log file analysis
- Indexation status (coverage reports, exclusions, duplicates)
- Orphan page discovery and internal linking structure
- Robots.txt, meta robots, and x-robots configurations
- Sitemap freshness, structure, and page inclusion logic
- Pagination handling, parameters, and crawl traps
- JS-rendered content visibility and hydration readiness
- Mobile-first and delayed indexing anomalies
You’ll get clear, prioritized documentation for fixing the issues, backed by examples and dev-ready specs.
Crawling and Indexing Issues We Identify and Resolves
Many sites struggle with wasted crawl budget and missing pages in Google’s index.
We pinpoint the technical and structural causes so you know exactly what to fix and how, ensuring search engines focus on your most valuable content.
Many sites burn crawl budget on URLs that don’t matter such as faceted filters, tag pages, and duplicate paths. We find and flag these patterns so you can:
- Block or consolidate low-value URLs
- Fine-tune canonical logic
- Use noindex, disallows, and parameter rules smartly
- Focus Googlebot on your most valuable assets
Sometimes, pages are crawled but never indexed. We help pinpoint why:
- Content not fully rendered (JS hydration delay)
- Weak or conflicting canonicals
- Soft 404s or conflicting index signals
- Insufficient internal links or crawl depth
- Thin or duplicate variations cannibalizing each other
Our approach
We don’t push fixes into your system. Instead, we:
- Document the issues clearly with context and examples
- Prioritize actions by impact and effort
- Provide step-by-step briefs for developers
- Monitor Search Console to confirm impact
- Coordinate with in-house teams or agencies
Why It Matters
You’ve invested in great content, but if Google can’t see it, it can’t rank it. Indexing gaps silently cap your growth and distort performance tracking. Fixing crawl strategy isn’t about more pages, it’s about surfacing the right ones.
Frequently Asked Questions (FAQ)
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It’s the process of helping search engines crawl only the pages that matter — and ignore the ones that don’t.
Search Console, Screaming Frog, Sitebulb, log files, server headers, and custom crawlers. We tailor based on your stack.
Yes. We test how Google renders your JS content and verify what’s actually indexed.
No — but we give you exact instructions and validate once deployed.
They’re pages with no internal links. We find them by crawling and cross-checking with sitemaps, logs, and GSC.
t can stem from a mix of factors such as insufficient or duplicated content, rendering problems, or conflicting technical signals like noindex directives or soft 404 classifications. We identify the underlying causes and explain how to resolve them.
Always. Every fix is marked by effort vs. value, so you know where to start.
Yes, we handle hreflang implementation to ensure the correct language or regional version appears in each market, set up and fine-tune regional crawl rules to control how search engines access localized content, and configure
No. Real audits are not just the result of running a crawler and exporting a PDF. A meaningful SEO audit depends on your site’s architecture, setup, and business model. It requires time, experience, and interpretation to deliver insights that matter. We’re happy to provide a scoping call to discuss your needs.
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